Google Cloud: NoBroker adopts Google Cloud to enhance customer experience


BENGALURU: NoBroker.com, India’s largest online broking real estate platform, has adopted Google Cloud to develop innovative solutions that enhance customer experience.

NoBroker is now delivering the benefits of AI and machine learning powered by Google Cloud to its customers.

Akhil Gupta, Co-Founder & CTO at Nobroker said, “At NoBroker, we leverage the latest technologies to provide a top notch real-estate experience for our customers be it for renting, buying/selling, home services like packers & movers, cleaning or our offering via NoBrokerHood for making community living easier. Being a digital first company we help our customers through our end-to-end realty solutions and help them make better and smarter decisions in choosing their home. With this partnership, we have been able to roll out new products faster in both NoBroker & NoBrokerHood apps without worrying about scale, security & compliance. Or collaboration will further help us in our pursuit of innovating solutions to make real estate transactions faster and cheaper for our customers.”

The company most recently launched Touchless Entry which was developed during the pandemic, and brought to market in just three weeks. Touchless Entry sees NoBroker using facial recognition developed using Google Cloud AI/ML technology combined with TensorFlow to ensure safety of residents and visitors.

Their Cloud Vision-powered program uses crowdsourcing to generate 35,000 property listings every month. This means anyone using the NoBroker app can upload a photo of a “to let” or “for sale” board to the platform and the optical character recognition (OCR) feature on Cloud Vision AI extracts the owner’s phone number from the photo and correlates it with listing user information on NoBroker’s MySQL database.

“Our mission at Google Cloud is to accelerate every organization’s ability to power data-led innovation with the best infrastructure, platform, industry solutions and expertise for digital transformation and Nobroker is a great example. We are delighted to see them leverage many of our technologies and innovate to serve consumers across the country,” said Karan Bajwa, Managing Director, Google Cloud India.

NoBroker continues to expand its broker-free platform and NoBrokerHood app across more cities and has more than 1 crore registered users across Bangalore, Mumbai, Pune, Chennai, Hyderabad, and Delhi-NCR, it is the world’s largest P2P real estate platform. Founded by Akhil Gupta from IIT- Bombay, Amit Kum.

The platform has raised $151 million from marquee investors such as General Atlantic, Tiger Global, SAIF Partners, Beenext, and KTB Ventures.





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