At more than 100,000 cores and 16 petabytes of storage, Cirrus had been built with the aim to cater to the surging traffic from non-metro cities, which are expected to account for the largest share of the next 400 million online shoppers in India. Another one of its objectives have been to understand consumer behaviour for Snapdeal and enable it to offer a personalised feed to each and every user.
According to a Snapdeal Spokesperson, “Through Cirrus we are able to crunch big data in real time that allows an endless feed of personalised products that makes discovery engaging and efficient for users. We offer a fun shopping experience that enables goods to find buyers, instead of buyers finding goods. Cirrus has enabled us to augment business with platform speed and innovation.”
With Cirrus being located completely within India, all of Snapdeal users’ data also remains within the country.