truefan: TrueFan raises Rs 33 crore from Ronnie Screwvala, others

NEW DELHI: Mumbai-based celebrity-fan engagement startup TrueFan on Thursday said it has raised around Rs 33 crore in seed funding from Ronnie Screwvala, Mayfield India and Saama Capital.

TrueFan co-founder and CEO Nimish Goel said the funds will be used broadly to grow the business, scale the user-base to one crore and sign up to 10 big celebrities from Bollywood, sports etc.

“Indians harbour unconditional love towards celebrities. We have built this product from a generic Indian consumer lens, where people like you and me dream of interacting with superstars. We want to make this dream possible but at a price range that’s equivalent to a cup of coffee,” Goel said.

The platform enables users to play simple quizzes around celebrities, and the winners get a personalised video message from those stars.

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